The most persistent and influential products create the desired internal trigger without external prompting. - Nir Eyal (Hooked) Today's List Product DesignerProduct Designer

The most persistent and influential products create the desired internal trigger without external prompting. - Nir Eyal (Hooked) Today's List Sr. Product Designer

People prefer the familiar to the unfamiliar, and tend to mistrust the unknown.- Alan S. Miller, Satoshi Kanazawa (Why Beautiful People Have More Daughters)

The Hook Model is a four-step process companies use to forms habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users

Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way - Jeff Gothelf and